Volkswagen Golf GTI “Speedy Gonzales” Commercials
Volkswagen is calling for the help of Speedy Gonzales in attracting Hispanic customers for its new Golf GTI V commercials
Volkswagen rolled out three new GTI commercials this week starring the Looney Tunes superhero mouse, Speedy Gonzalez. The commercials are part of an ongoing effort by the German automaker to win the growing Hispanic market in North
CreativeOndemanD, Volkswagen's Hispanic agency has created the commercials for the new Golf GTI which feature Warner Brothers' Speedy Gonzales.
The spots are airing on Univision, Telemundo, Telefutura, Azteca
The three commercials use vintage Warner Bros. footage and will show Speedy in a series of adventures: he taunts cats and helps his friends get cheese. True to his cartoon background, he even gets run over by a GTI.
“We knew the Hispanic consumer didn’t have a history, with the car”, said Daniel Marrero, partner and creative director for CreativeOndemanD,
“We had the challenge having to communicate that this was a smart, agile, fast car in the quickest way possible. Speedy Gonzales was a good fit for the campaign because, in part, he’s kind of an icon for Hispanics,”
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VW GOLF GTI SPEEDY GONZALES - SPEEDBUMP
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